A decade of visibility.
From one LED screen to Ethiopia's most connected outdoor media network.
Fetan Outdoor Advertising was born from a simple observation: in a city as vibrant and fast-growing as Addis Ababa, the brands that thrive are the ones people see every day. Since 2016, we've built the infrastructure to make that visibility accessible to businesses of every size.
What started as a single LED screen on Bole Road has evolved into a network of 10+ placements spanning LED displays, transit wraps, and event activations. We've powered campaigns for Ethiopia's largest brands — Ethio Telecom, Dashen Bank, Habesha Brewery — and hundreds of growing businesses.
Our team of 40+ professionals combines deep local market knowledge with international best practices in outdoor media planning, creative design, and campaign analytics.
Our journey.
Founded with first LED screen placement on Bole Road
Expanded to 20 locations across Addis Ababa
Launched LED screen network at major intersections
Introduced transit branding with bus fleet partnerships
Reached 60+ locations and 300+ campaigns
Opened regional offices in Hawassa and Bahir Dar
The people behind the placements.
Abebe Kebede
Founder & CEO
Meron Assefa
Head of Operations
Yonas Tesfaye
Creative Director
Sara Haile
Client Relations