Our Story

A decade of visibility.

From one LED screen to Ethiopia's most connected outdoor media network.

Fetan Outdoor Advertising was born from a simple observation: in a city as vibrant and fast-growing as Addis Ababa, the brands that thrive are the ones people see every day. Since 2016, we've built the infrastructure to make that visibility accessible to businesses of every size.

What started as a single LED screen on Bole Road has evolved into a network of 10+ placements spanning LED displays, transit wraps, and event activations. We've powered campaigns for Ethiopia's largest brands — Ethio Telecom, Dashen Bank, Habesha Brewery — and hundreds of growing businesses.

Our team of 40+ professionals combines deep local market knowledge with international best practices in outdoor media planning, creative design, and campaign analytics.

Timeline

Our journey.

2016

Founded with first LED screen placement on Bole Road

2018

Expanded to 20 locations across Addis Ababa

2019

Launched LED screen network at major intersections

2021

Introduced transit branding with bus fleet partnerships

2023

Reached 60+ locations and 300+ campaigns

2025

Opened regional offices in Hawassa and Bahir Dar

Team

The people behind the placements.

AK

Abebe Kebede

Founder & CEO

MA

Meron Assefa

Head of Operations

YT

Yonas Tesfaye

Creative Director

SH

Sara Haile

Client Relations